Managing Director

Need to Talk Marketing Management is a regional marketing and advertising consultancy specializing in integrated brand strategy, digital growth, and creative communications across diverse sectors including hospitality, retail, wellness, and real estate across the GCC.

As Managing Director at Need to Talk Marketing Management in Dubai, I led the company’s strategic and operational marketing efforts across the GCC, delivering measurable business outcomes and elevating client satisfaction across multiple industries. My focus was on maximizing ROI, implementing CRM systems, and driving brand differentiation for clients in hospitality, retail, wellness, and real estate.

Under my leadership, brand visibility improved by 30%, and targeted marketing initiatives contributed to a 20% increase in revenue. I managed a 15 million AED marketing budget with a strong emphasis on performance optimization and cost efficiency. By applying data-driven strategies and streamlining vendor negotiations, I improved campaign ROI by 35%.

I also introduced CRM systems that significantly enhanced client engagement and retention, resulting in a 20% increase in repeat business. One of my proudest achievements was spearheading digital growth campaigns that delivered remarkable audience expansion across key brands: Marco’s NY Italian grew from 200 to 3,000 followers in just one year; Grand Café reached 14,500 followers in three years; Baalbek Restaurant built a base of 15,000 followers from scratch; and Palm Destination scaled from zero to 18,500 followers within one year.

Leading a team of 18 marketing professionals, I fostered a culture of innovation, accountability, and high performance. In recognition of these contributions, I was honored with the Outstanding Performance Award for Communications in 2018.

Regional Marketing Manager

Sidewalk (Converse & Nike) is a licensed regional distributor and marketing partner for global brands Converse and Nike, responsible for brand development, retail operations, and marketing execution across the Middle East and Africa.

• Achieved 25% market share growth in MEA within 3 years through localized campaigns and brand positioning.
• Managed 15+ retail launches across key cities, increasing in-store footfall by 40% through event-based activations and seasonal promotions.
• Boosted brand likability and customer engagement by launching 3 multi-channel campaigns annually, tailored to local audience behavior.
• Increased regional social media engagement by 60% through influencer partnerships and community-led content strategies.
• Developed visual merchandising and in-store display systems that contributed to a 15% uplift in conversion rates across flagship outlets.
• Aligned corporate branding guidelines with local retail strategies in collaboration with global teams, ensuring consistency across 10+ markets.

Marketing Manager Azadea group, MEA